We all love the blog posts about the «20 funniest 404 pages». But what people forget is the state a user is in, when landing on the 404 page. It is unexpected for users, and they might be frustrated, hence not open for a joke.
Take this action
First, apologies. Second, give the user the tools to find the right page.
Written by Jonas Kamber, Digital Product Nerd and UX Enthusiast since 1998. LinkedIn