The power of aesthetics is generally underestimated. «I don't want a nice looking design, nobody understands» is a common misunderstanding of design.
Let me make it very clear: aesthetic does not substitute usability. It just turns a thought-through interface people understand into an interface people love.
If aesthetics wouldn't matter, our cars, buildings, and devices would look much worse. Aesthetic designs make things more desirable and people are more forgiving while interacting with them. Therefore, aesthetics will increase the perceived usability.
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Learn the basics of visual design. If you understand German, you can take my free 30-minutes interactive course Grafik Grundlagen, which I created 5 years ago.
Written by Jonas Kamber, Digital Product Nerd and UX Enthusiast since 1998. LinkedIn