A rotating carousel is a set of teasers that switch (usually from right to left) after a few seconds. It is often used on eCommerce sites or landing pages that direct users to different content.
Some teams love to use carousels to show more information in the same space. What we often forget; the limitations are not set by the space on the screen but by the receptiveness of users.
And we didn’t even talk about motion, yet. Evolutionary, it was important to see dangerous changes in the environment – humans focus on moving elements. That’s why rotating carousels are very distractive.
Additionally, the rotation speed is always too slow or too large to digest and tap the desired content, which lowers conversion.
Take this action
Remove rotating carousels from your site. Use a combination of one large and some small teasers instead.