Have you ever signed up for a service where you had to confirm your email? Of course, you have.
And have you ever been waiting for decades (in reality minutes) to receive this email to continue? I have.
More and more applications are aware of this issue and started to reconfigure their email servers to send out transactional emails within seconds.
But it’s still a pain. This newsletter is sent by MailChimp and it still needs up to 3 minutes to receive a confirmation email. I’m honestly thinking about changing the newsletter service because of this.
Take this action
Send confirmation emails immediately. Find out if you can continue with the user flow without waiting for the confirmation.