Design for Usage KPIs
We often design to increase engagement, making interfaces as sticky as possible.
This leads to interfaces that have the only goal to keep you on the site or app. But what if we can solve a user's problem faster. Time on our site will go down, but the user experience has increased.
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When setting goals, make sure to think about your user experience holistically.
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Hi, I’m Jonas Kamber and I like to share my experience from working in tech for 20 years.
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