Testing code is part of every software release, but why do most teams skip testing with users?
Because it’s a very time-consuming process that needs a lot of effort. It slows down the release cycle (sprint), and it can be a pain to find test users.
But there is no alternative if you aim for a great user experience. You will be surprised how real people use your interface. You can unlock so much potential you don’t know, yet.
Take this action
If you haven't started already, start to talk to your users – or potential users. You don't need to know all the different methods, tools, and best practices. Just start by showing ideas to real users and ask them what they think.